Tiktok is currently the most popular app in the world. Having been downloaded over two billion times since its launch, it’s the 5th most downloaded app in history. TikTok has an average of 91.9 million American users per month, and about 1 billion in the rest of the world, which means 1 in 7 people currently use TikTok. In this video, we’ll be discussing how to use TikTok for business the right way.
Choose Your Audience
For an app that has grown from 680 million active users in 2018 to over 1.1 billion as of February 2021, there are bound to be countless numbers of genres and preferences. Niches like Dancing, Comedy, Cooking, Arts and Crafts, and Fashion are only a few to name, but they all have their own distinct way of working.
By choosing a genre where you feel like you’re bound to find the same people who are more likely to spend money on your product or service, you’re able to maximize the time you spend thinking, creating, editing, and monitoring your TikTok videos.
Stick with the Trend
TikTok is all about trends. Because of its 3-minute limit to videos and an average of only 30 seconds per video, the attention span of TikTok users isn’t that great. They won’t give things they aren’t slightly interested in a chance, and they probably won’t be interested in things that aren’t trending.
Using trending sounds is also a great way to maximize your audience’s impact on TikTok. Sounds and music are easily one of, if not the most trendsetting factor of TikTok. When done the right way, you can go from a measly 200 views to 20,000 views.
Upload At The Right Time
You may not think of it much, but schedules are important. Not only do they help keep you on track, but they also actually help increase your number of views. You can utilize TikTok Analytics and check what the right time is to post. I.e., when your followers are typically online throughout the day or what day, they’re most likely to use TikTok.
With this in mind, set your upload schedule to fit and maximize your possible number of viewers. Prepare videos earlier in the day or even a day before and upload when your viewers’ online activity is at a high. Holidays, seasonal events, and trending news also change this, so always be up to date.
Be Straight To The Point
Sure TikTok allows for 3-minute videos now, but that doesn’t mean you always have to use all three minutes of allowed video time. Research indicates that companies, businesses, and even independent TikTok accounts received better feedback when they didn’t drag out their content and when they didn’t take too long.
This is further supported by a study by Microsoft that found that an average person’s attention span is less than 8 seconds. Not only should you be concise and straight to the point, but you should also be able to capture the attention of your possible viewers in the first few frames and the following 5-6 seconds, which are the most crucial.
The Right Branding
Last but definitely not least, brands should be flexible when moving to TikTok. Even brands like the Washington Post or Amazon have quite different content and branding on their TikToks compared to their other social media platforms. This is because TikTok’s preferable approaches to brands are funny, lighthearted, and insightful content.
Even if Washington Post’s content is no longer as heavy as their articles published and linked on Twitter and Facebook, they still manage to grab viewers because they provide a whole new insight into how their brand operates.
They show interesting and entertaining things like what happens in the daily life of a Washington post employee, relatable memes with informative content, and sometimes even just completely comedic things that tingle the funny bones of millennials.
Check out the video below, and be sure to watch our other trending videos on YouTube!
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