The TikTok app has been downloaded over two billion times worldwide. They have an average of every month, with at least 50 million using the app every day. With this many people constantly using an app, it’s obvious that it’s definitely a good choice for marketing and advertising.
In this video, we’ll be talking about five great tips that will definitely help those aspiring businesses that want to have effective marketing on TikTok.
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Stay Updated with the Trends
TikTok is the fastest growing social media platform globally, growing over 85.3% in U.S users alone compared to the previous year and currently holding the title as a most downloaded app on the Apple App Store, raking in 33 downloads compared to YouTube at 25 million. Because of this, there are a lot of changes and trends to be monitored to stay up to date.
TikTok is all about the trends. Trends appear out of nowhere, and some are connected with current events. Riding on these trends and staying updated is one of the most relevant tactics as of the moment when it comes to getting your content seen on TikTok, according to TikTok star Seth Obrien who has 4.6 million followers. To stay updated, Obrien recommends recording and uploading on the same day to keep in touch with the trends. Speed is important.
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Choosing A Niche
TikTok is more than just dance moves or cute animal videos. There are a lot of niches for different kinds of content, and the chances of you getting noticed or getting the attention you need are much more achievable when you choose a genre and stick with a niche group of people. According to Christelle Lim, this is the power of TikTok. You are finding your audience in a sea of various preferences.
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Be Concise
After TikTok changed its standards from the 15 seconds maximum videos to 60 seconds maximum, everyone thought that longer videos would now be the better and more effective way to market or to post in general. However, that wasn’t the case. Companies and businesses that went for the more concise videos received better feedback and returns.
According to a study by Microsoft, the average attention span of a person is less than 8 seconds; because of this, you have to capture a person’s attention within at least 4-6 seconds or else you won’t be able to maximize your views.
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Find the Right Time
Identifying a schedule is important to maximize your reach. Your followers are bound to have a specific set time, and you can look this up through your TikTok Analytics. The data found in your TikTok analytics will provide insight in regards to when your followers are typically online or open throughout the day, the week, and what time of the day they watch videos the most.
Taking this information into account, you can set your schedule accordingly and make sure to film your TikTok videos earlier to prepare. For example, if most of your viewers are online at around 2 pm, then it’s highly suggested that you start filming earlier in the day and that your video is ready to upload at around an hour before your audience starts peaking. It’s also important to note that holidays, events, and trends should also be considered.
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Utilize Trending Sounds
Because TikTok’s trends are not static, sounds and music used are easily one of the most trendsetting factors of TikTok, and using the right one can definitely help give you a boost in views and engagement.
Back in May of 2020, TikTok changed the rules of music usage by businesses. TikTok rolled out a commercial music library, and this new library allows verified businesses and organizations on TikTok to access a lot of royalty-free music. With this change, it’s highly suggested that people learn to utilize and make the most out of both trending sounds and royalty-free music.
TikTok is one of the largest growing platforms available today, and it’s a sin to not at least try to use it as a marketing platform. With enough patience, determination, creativity, and knowing what trends to ride on, success is very likely.
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