There are millions of websites out there, and the competition is tough. Your company needs to create one that will give your clients a wonderful experience.
There are good websites, but unfortunately, there are not such good websites too. Whatever your niche or industry may be, you have to make sure that your company belongs to the good ones, especially when it comes to buying and selling products. (A professional web design company can help you create an amazing website if you don’t have the time, or knowledge to do it yourself!)
There are different parameters to identify what a good website is. But ultimately, it should not only be able to grab the audience’s attention but convince them to make that purchase decision.
Why Your Business Needs a Website
In this post we will be telling you why your company needs a business website and the different factors to consider in building a website for your business.
The first step is to define your purpose. This is one of the most overlooked steps in the website design and development process. Why is this important? Because your purpose will become the foundation of your plan. Many small businesses think that they know what they want, but because they do not identify their purpose, they lose focus, and losing focus can mean inconsistency in your website’s design.
For example, you may want your website to be anchored on these five purposes:
- Sell your products or services
- Promote your business on the advertising page
- Support for your business because many customers are expecting that you have a website
- Provide information that will convince potential and existing customers to make that purchase
- Provide support to existing customers by providing technical information questions and answers. This will help them expedite their need for answers.
Your website should also be mobile-friendly. Twenty-five percent of internet traffic comes from mobile devices. If your business websites or blogs are not compatible with mobile devices, that means that you only have 75 percent functionality.
Check out the blogging platform, WordPress, because its design is optimized for mobile users. You can also use a theme website like Theme Forest for designs that are at par with new technology.
You need to maximize the use of social media buttons. Your website should have social media sharing buttons and allow your clients to like, follow, repin, comment, and tweet your content.
Why? Social media is very accessible these days, and it will help you spread the word easily. This is one thing you have to consider in designing your website. There are tons of social media widgets and applications that you can make use of.
The next factor is speed. Just like the speedy service they expect in physical stores, clients expect your website to load fast as well. When a potential or existing client visits your website, it must load in less than 5 seconds. Think of speed as your handling time in physical stores. The faster we satisfy the clients’ needs, the higher the chance we can clinch that favorable purchase decision.
Your website must also have a good design. This is a make-or-break factor because it can either help or hurt your business. Many business owners outsource their website design, and this is okay as long you are actively involved in the process. You need to work hand in hand with the web design firm you have chosen so you will be able to guide them in your website’s design and imaging.
Functionality is another important factor to consider. A good website should have an easy navigation system, site map, and useful content. If your website is too complicated, your client will definitely leave.
Aesthetics is another factor to consider too. The colors, fonts, graphics, and layout must complement each other. Take time to brainstorm ideas because the best ones don’t usually happen in the beginning. Lastly, develop domain names that include important keywords so it will be easier to search for your website.
Why Your Business Needs a Website
There you have it! Follow these tips to create a website that will help your business grow! For more business guides & strategies follow Bizista and check out our other trending videos on YouTube!
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